Running pay-per-click (PPC) Google Ads has its wealth of benefits, but is improving website ranking one of them? Technically, no …
Google has said time after time that PPC does not influence your website’s organic ranking (well, at least, not directly). Google says their first responsibility is to provide users with the most relevant search results, and by paying for a higher ranking, users won’t be getting those.
But there are ways to indirectly improve your website rankings with PPC. While SEO can take anywhere from 6–12 months to start seeing results, PPC helps fast track those insights and bring data to you within 1 month. You can see whether your SEO strategy is working as intended and refine your website pages.
If you’d like to know how to improve your website’s organic reach on Google, contact one of our marketing experts today.