Will adding a group of keywords be enough to improve search engine rankings?

The importance of keywords as a search engine ranking factor

It will depend on how well your website is doing overall but, generally speaking, keywords aren’t the only things search engines look at when deciding your website’s ranking. 


Search engine algorithms have evolved a lot over the years and are now capable of understanding the complexities in language and what users are interested in. Google, in particular, has over 200 factors it considers – including keyword intent, visitor interaction, content structure and various technical specifications. 


In short, simple keyword stuffing is no longer a viable strategy. While keywords are important to signal topics your content is relevant to, the user experience must always come first.

If you’re interested in boosting your SEO strategy, contact one of our marketing experts today.