What is the relationship between content marketing and SEO?

Content marketing and Search Engine Optimisation (SEO) are not completely separate entities; they are actually two sides of the same coin, and cannot exist at their full potential without the other.

SEO incorporates a number of strategies that help improve your site’s ranking, one of which is content marketing. Since identifying keywords are a part of SEO, you need content to put these keywords into. Similarly, the converse is true, with content marketing being the creation of content to attract and retain the attention of your target audience, identifying appropriate content is the crux of this. The decision to create particular content is often informed by SEO, through keyword research, and identifying what your target audience is searching about. 


Hence, content marketing and SEO are incredibly interconnected, and they really can’t work without the other.


If you would like to learn more about how inbound marketing can impact your SEO, contact one of our digital marketing experts today.