What are internal links, external links and inbound links?

Links are an extremely useful part of any website. You can lead visitors to other relevant pages, additional resources, and more! But did you know there are different types of links depending on what they do?

Internal links are links that hyperlink to other pages under the same domain. They are an important part of your website because they not only allow you to guide visitors through your site, but also when Google crawls your site, the spider goes through it by following links to your other pages on the page itself. 


External links, also known as outbound links, hyperlink to pages under a different domain, i.e. they lead visitors out of your site. They are helpful when you want to provide a source for your data, or even lead visitors to a site that can provide more information. 


Inbound links, also known as backlinks, are external links that drive traffic to your site from a site with a different domain. Inbound links are a big part of Search Engine Optimisation (SEO) strategies. Sites with many high-quality inbound links are more likely to rank higher on Google than sites without them.  


All three of these links are an important part of SEO – both the technical side and the content side. They should be well established for a website to have a good user experience.  


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