How much does backlinking affect my search engine rankings?

The importance of backlinks to SEO

A backlink (also known as ‘inbound links’ or ‘incoming links’) is a hyperlink on another webpage that leads back to your own.


Search engines consider backlink quantity, quality and variety as an indicator of the quality and authority for your website. Think of it like an individual or company vouching for your content. The more backlinks you have from various credible web pages, the better your website will look to search engines.


Still unsure on backlinking strategies? Speak with one of our digital marketing experts today.