Since only about 0.78% of searchers click on something on the second Google Search Results Page (SERP), getting your website to rank on the first page of Google can significantly improve your website’s click-through rate (CTR).
Everyone wants to rank on the first page of Google Search Results, and it’s clear why – there is a sharp decline in the number of clicks on your link when your result appears on the second page in contrast to the first.
In order to actually get your site to rank on the first page of Google, you need to implement search engine optimisation (SEO).
However, it is not a single simple solution to improve your position on the SERP, but rather a combination of factors that will push your website to the first page. Here are the top 5 high impact strategies that we often implement:
- Obtain more backlinks.
Having more quality external websites link back to your site will improve its rating since that indicates to Google the reliability of your information.
- Have a mobile-friendly site.
The majority of Internet users are now on mobile. Not having a site that is optimised for mobile can increase the bounce rate on your site, and will be detrimental to your overall ranking.
- Use relevant keywords.
Do some research into keywords that your target audience would use to find you, and optimise your site by incorporating them organically. However, it is crucial that your content is written for humans and not search engines as that will only harm your ranking instead.
- Have quality content.
This ties into keyword choice. By identifying the questions your target audience is asking through keyword research, and addressing that in your content, you will have highly relevant content that you can rank for.
- Improve page speed.
There’s nothing worse than a website that is slow to load. A site that loads quickly is likely to have longer sessions that improve ranking as it creates a positive user experience. One of the simplest ways to do this is by reducing file sizes, especially images.
If you would like to know more about growing your website’s organic reach on Google, contact one of our digital marketing experts.