What is the most popular social media in China?

In China, social media has different rules and characteristics; there are 6 major platforms suitable for social media marketing.

People spend a good portion of their daily lives on social media in China, particularly on WeChat. However, it’s not just about WeChat, which has become one of the most competitive marketing channels in China. There are many platforms that can be used for social media marketing in China.

Chinese social media platforms have different rules and characteristics, which determines that enterprises need to select channels and platforms in a more targeted way. If your business has not thought about social marketing, or is unfamiliar with the social media landscape in China, then before you begin creating a marketing strategy, you need to learn about the major platforms. They are: WeChat, Weibo, Zhihu, RED, Bilibili, and Douyin.


To find out more about social media marketing in China, please speak to one of our experts.